Analysing the Editor’s Letter in a Magazine

The magazine’s editors letter writes in a way that sounds like a person talking to a friend and using informal language. When they editor says “Let you have your very own set of Youtuber emojis! WHAAAT”. This shows us about how the editor writes using informal language and addressed the reader directly by adding second person pronouns such as “your”. This makes the reader believe that the reader and the editor have a personal conversation making the reader feel important in their own way. It somewhat encourages the reader to read on into the magazine and maybe buy the next issue of the magazine when it is released by the publisher.

The magazine’s editor does not really welcome the reader into the magazine; they get to the point of what is inside for example, the editor does not say hello or who they are they tells us straightaway “what’s inside” and say “This issue we promise we’ll…” meaning that the editor seems like they care more about their ongoing readers and not new readers. By saying this, it does not really bring a very good relationship between the editor and the new readers which is needed for the magazine to be able to be successful with their readers. His also makes the reader feel like they should just ignore the editor’s letter because it does seem very welcoming and sounds like they magazine just want to publicises themselves instead of making and building a relationship. Making the reader believe that the attitude they have in the letter would represent the whole magazine. Which it shouldn’t do. I believe for the editor to improve is that they should add in a welcoming message as well as including all they information and gossip they include in their magazine.